Bnatural is a start-up based out of Lahore that was established to address a critical gap in the local market – non-availability of natural and organic skincare products for babies and kids. Building on this idea, this year, we have expanded our vision to include a certified organic product line for women.
Our journey began at the time when leading global baby skincare brands came under intense scrutiny for the use of hazardous ingredients in their products, detrimental to the health and well-being of children. Consumers started feeling an urgent need to shift from these mainstream, well-established products with lovely scents and adorable packaging–including shampoos, lotions, bath gels, sunscreens, etc. to safer alternatives.
Research indicates that as much as 60% of what is applied to the skin is absorbed by the body. The situation is more dire for children, as the top layer of a baby’s skin is 30% thinner than an adult’s, which means they absorb ingredients much more readily than we do. When we use any sort of product on our baby’s skin, the ingredients absorb into their bodies. And since toxic ingredients are harder to break down, it can contribute to the weakening of our baby’s immune systems, behavior, skin health, and much more.